Historic hospitality properties with character, proven operations, and room to grow rarely come to market. Originally built in 1964 to accommodate the influx of journalists, dignitaries, and visitors traveling to President Lyndon B. Johnson's nearby Texas White House, the Stonewall Motor Lodge has spent more than six decades welcoming travelers to one of the most recognizable destinations in the Texas Hill Country. Today, this beautifully restored boutique property blends authentic mid-century character with modern comforts while offering a rare opportunity to own an established hospitality business in one of the fastest-growing tourism markets in Texas. Situated on approximately 2.92 contiguous acres along the famed Highway 290 Wine Trail, this offering includes both the real estate (2 parcels) and the operating business, along with furnishings, branding, domain and website, future reservations, goodwill, and an established reputation built over decades. The property features 16 boutique guest accommodations, including lodge rooms and standalone cabins plus four full-hookup RV sites, The Barn gathering space, an elevated observation deck, and multiple outdoor social areas where guests gather beneath some of the darkest night skies in the Texas Hill Country. Approximately the rear 1.25 acres lie within the floodplain, preserving a beautiful natural setting that has become a favorite place for guests to relax, gather, and enjoy the peaceful surroundings. Current ownership has completed an extensive transformation, renovating the property down to the studs with new electrical, plumbing, HVAC systems, roofing, bathrooms, flooring, custom interiors, signage, and four premium cabins. Equally important, they modernized the business through operational improvements and a sophisticated digital marketing strategy that has significantly increased visibility while positioning the property for continued growth. The next owner inherits the upside, not the years of renovation, capital investment, and operational restructuring required to create it. The Stonewall Motor Lodge has earned an exceptional reputation and national recognition, having been featured by The New York Times, Magnolia Network, Conde Nast Traveler, Texas Monthly, Better Homes & Gardens, Houston Chronicle, Dallas Morning News, USA Today, and numerous other publications. Guests continue to give the SML 5 star reviews. Located between Fredericksburg and Johnson City, the property sits at the center of the renowned Texas Wine Trail, surrounded by more than 100 wineries, breweries, distilleries, wedding venues, state parks, and countless Hill Country attractions. More than 3 million visitors travel to the area each year to experience Texas Wine Country, renowned hospitality, live music, outdoor recreation, and one of the state's premier travel destinations. Luxury hospitality brands continue investing in the corridor, reinforcing the area's long-term growth and desirability. Adding to its appeal, the unrestricted county location provides flexibility that is increasingly difficult to find, with room to add approximately two additional cabins and continue expanding guest experiences. With Highway 290 land values continuing to rise and construction costs at historic highs, recreating a property of this scale, character, location, and brand would require substantially more capital, years of development, and the challenge of building a trusted reputation from the ground up. Here, the hard work has already been done. Properties of this size, history, and character along the Highway 290 Wine Trail rarely become available. Whether you're an experienced boutique hospitality operator, an investor seeking a proven business with meaningful upside, or someone pursuing the dream of owning a distinctive Hill Country destination, the Stonewall Motor Lodge offers the rare opportunity to acquire an established legacy property, not spend years trying to build one.
Show more
